The first series production of BMW head-up displays followed shortly afterwards. The first BMW iDrive in 2001 comprehensively reduced switches and buttons like no other control system before, creating a modern, uncluttered interior. On-board computers with digital displays first appeared in the BMW 7 Series in the 1980s. The BMW Group was the first car manufacturer to develop a cockpit that focuses on a particularly intensive, safe and concentrated driving experience. The BMW Panoramic Vision represents the consistent BMW driver-centric approach in the new BMW iDrive control system for the NEUE KLASSE. Information relevant to the driving situation is always available in the right place at the right time.Įyes on the road – hands on the wheel. This creates an extremely sharp image that is always visible across the full width of the windscreen. BMW Panoramic Vision shows information that is relevant for the driver and passengers with a higher light intensity and contrast onto a dark-coated area at the lower edge of the windscreen. We are taking our proven “eyes on the road – hands on the wheel slogan to a new level.”įor the first time the innovative projection technology allows visible displays across the entire width of the windscreen for all passengers. The revolutionary projection and the significantly more clearly structured cockpit give an impressive new feeling of space and driving. Whether the driver decides themselves which information they want to display in their own field of vision, or that all occupants can see the entire content. The new head-up display, projecting across the entire width of the windscreen, creates a unique interaction and information surface for all occupants.įrank Weber, Member of the Board for Development at BMW AG, describes the main advantages of this revolutionary new head-up display as follows: “The windscreen becomes a single large display with our new BMW Panoramic Vision, opening up completely new possibilities for the design of our vehicles. This platform will set new standards in digitalisation, sustainability and design for electric cars. Oliver Zipse, Chairman of the Board of Management of BMW AG, confirmed this during his speech at the 2023 Annual Conference.īMW is currently developing a completely new technological platform for the NEUE KLASSE, whose name refers to the company’s pioneering models of the 1960s. The new BMW head-up display is called BMW Panoramic Vision and goes into production with the first NEUE KLASSE models. Official Release: World Premier: The BMW Panoramic Vision Heads-Up Display Look for much more on the new display at the IAA Mobility 2023 in Munich this September. Coupled with a projected augmented reality display on the glass above it could radically alter not just how we consume information in BMWs but how interiors are designed. It does not store any personal data.BMW Panoramic Vision is an embedded display in the glass that shows information on a dark-coated area at the lower edge of the windscreen. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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